1. Target audience.
An analysis of our audience was conducted from the moment the project was launched to the present day. Below are the values
70 % Men | 30 % Women |
Country
Interests
Age category
70% to 30 years | 30 % 30+ |
The marketing department sets itself the following goals in the next two months:
- Rebranding
Rebranding implies a new name, a new logo, a carefully designed style, in which the site, applications, videos, advertising material, banners, business cards, flyers will be made, as well as other advertising promotional materials for the promotion of the project. The brand is planned to be bright, allocated and easy to remember, which is important.
- Launch an advertising campaign for brand recognition, as the largest brand in our industry. Expand and popularize the brand through mass advertising.
- Expand the English speaking Community to 80% ( since the English language is a common world language in the IT and blockchain sphere)
To achieve these goals, the following work will be done.
- Advertising of our website - contextual advertising, SEO optimization. Optimizing of the pages. We have to optimize the pages of the website for key demands to provide the best ranking in Yandex and Google.
- Creation of reference mass. We will arrange a target group of sites where we can post information about our project with a link to it.
- Objective pages. On what pages people will get in, entering certain requests.
- Outdoor advertising by region - billboards, signboards.
- Weekly video news on our YouTube channel with the participation of English speaking and Russian speaking speakers.
- Partnership with popular bloggers.
- Google AdWords advertising - keyword strategy, will define keywords for searching optimization and contextual advertising.
- Advertising in social networks. Conducting promotions and drawings in social networks for the purpose of outspreading the information and expanding the Community.
- Promo marketing - it will allow us to effectively expand the circle of our target audience.
- Distribution of advertising on news resources, forums.
- Partnership and cooperation.
For partnership and cooperation, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.