Dear Community!
We came to an important block of questions - current developments and necessity for rebranding.
Communication at the Berlin Summit with exchanges, journalists, investors and crypto enthusiasts gave a general understanding of the trends and expectations of the world community. The market is oversupplied with ICO, people are tired of them in many ways. There is a necessity in real coins, such as ours, with a reference to real use. The limitation (even conditional) on a regional or continental basis is a restraining attribute. People want maximum decentralization, including mining, globalization, transparency.
Due to this, we see the changeover to global positioning necessary for long-term growth and development. Rebranding is also needed for the program of attracting delegates - local and regional communities.
Another shade is the specific perception of the abbreviation KZ in German language. Many do not understand the linking of the abbreviation KZ to Kazakhstan. At the same time, this combination of letters provokes an acute and established negative association in German with concentrating camps (KZ) of the Second World War. Promoting the project in countries such as Switzerland, Germany, Austria with an initial negative impression is very difficult. We do not put this argument determined, but we take it into account as well.
There is also a of the medal - the KZCash brand is already well-developed, it's invested a lot, it's recognizable. There are a number of requests to grant the right to use, including from China. We calculate all of the scenarios.
Our mobile wallet for Android is READY TO BE RELEASED 07.04.2018. However, the introduction of the new brand will require to postpone the release for another week.
The practice of large projects shows that rebranding at a high level substantially increases the interest to the coin. There are bright examples of projects.
There is one more important question. Rebranding and new listing? Although the position of the coin, negotiations, preliminary official conclusions were made exactly from the KZCash brand. Rebranding can postpone the listing time (from 3 to 5 weeks).
The technical preparation for rebranding itself will not take much time (estimated 3 weeks). We are calculating all options and thinking over. We want to hear your opinion, and the final decision will be taken within 3-4 days.
We work for the Community!